Current Work.
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I lead experiential strategy & creative for UnitedMasters & Translation (sister companies founded by music legend Steve Stoute). This includes concerts, parties & pop-ups at major cultural tentpole moments (the Grammys, SXSW, Art Basel etc) as well as developing unique experiential IP for our own event series.
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Reset’s mission is to lead the social recovery from the pandemic using the power of play. I provide ongoing experience design, creative, programming and strategy consultation for the organization across projects.
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I am constantly dreaming and designing experiences that push the boundaries of our traditional models of gathering.
Speeddating for hobbies instead of romance. Virtual funerals. Feminist bachelorette parties. Immersive audio hikes in the woods.
If you want to explore the future of events + experiences, get in touch!
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Find me on LinkedIn.
Past Work.
I’ve packed a lot in. A few professional highlights:
I’ve produced 30+ events for Google & YouTube and won many of those gigs due to my ability to take YouTube’s biggest viral video content and flip it into 3D live experiences.
I’ve worked 7 Tribeca Film Festivals (80-100 events each), including launching and leading the festival’s first ever Hub at Spring Studios for 6 years.
To help spark the social recovery from the pandemic I worked with Reset to design a Pop-Up Playground which toured the City of Toronto, giving 500+ people a dose of human connection and an invitation to play.
I flexed my storytelling muscle crafting the Facebook Innovation Pop-Up which told the story of their research projects in a global tour including the UN General Assembly & Davos for the WEF.
Along with my frequent co-conspirator Adil Dhalla, I created a free virtual game called Bhulivya to create connection & laughter during the 2020 pandemic holiday season.
I tested all my virtual event skills by hosting a weekly zoom with my extended family (aka 40 aunties & uncles, average age 65) for 73 consecutive weeks.
A few snaps from some of my past work…
